Studio Cecilia Lara

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Studio Cecilia Lara is an interior design studio launched in late 2022. They're based in Lisbon, Portugal, but serve other European countries like France and the UK.
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The studio works with two distinct audiences: B2B (interior designers) and B2C. Both were addressed in this digital marketing strategy.

problem

How can Studio Cecilia Lara establish itself in the market being a new brand and resonate with the right audience?

objective

To create brand awareness & authority as a high-end interior design studio and bespoke furniture manufacturer.

the content plan comprehends:

SEO/SEM Strategy:

Unique content, SEO supported by PPC and Link Building Plan.

Social Strategy (approach: engagement)

Organic and boosted content
Recommended channel mix (Instagram , Facebook, LinkedIn, Pinterest)
Category Buckets: Trend forecasts, Featured, Projects, Thought Leadership, Branded Messages, Product, Lifestyle

Newsletter Strategy:

Ads will take the user to a landing page to download the catalogue through newsletter sign-up.

Let's connect

Let's Connect

Vancouver BC

carollarac@gmail.com